You’re on camera!

How to look and sound your best during a TV or smartphone interview A first-time interview with television camera rolling can be intimidating, with a harsh light warming your face and boom mic picking up every aside. You might try to recall interviews you’ve seen, and...

Mastering a News Conference

Take advantage of the opportunity to get maximum exposure by calling reporters together. When your company or organization has something newsworthy to announce, a news conference can give you the exposure you need with the ease of telling everyone at once. Such events...