Rebranding Case Study
Clearstead. The financial services company, which oversees over $20 billion in assets under advisement, holds two key values that underpin who they are as an organization: 1) Clarity – they provide objective, unbiased advice; and 2) Steadfastness in the firm’s guidance through all financial climates. The name Clearstead is an inventive one which embodies who they are as a firm, is an easy two syllables, and the website domain was available.
Our content and design team collaborated closely with each other to create a look that both set the firm apart while highlighting strategically appropriate messages throughout the content. Case studies and videos are embedded throughout the site, and all possible audiences can find the information they need within three easy clicks.