Now is the time to position your company as a leader in their field. Has your company quickly innovated to adjust to this new reality? Are you going above and beyond to help those who need your support? Do you have the answers to the public’s questions in these chaotic and ever-evolving times?
Premo Consultants can help you tell your story. Contact us today to schedule a virtual happy hour or coffee break!
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A national molecular diagnostics testing facility.
What Made Them Newsworthy
MHS Labs was readying its launch of a Covid-19 test at a time when testing availability was severely limited due to a global supply shortage. They would be focusing their efforts on the most vulnerable population – seniors in long-term care facilities.
Premo identified pitch angles that included: 1. Positioning MHS Lab’s CEO as a thought leader in stories related to why testing takes so long, why it’s difficult to do and what the societal price could be if testing isn’t executed quickly. 2. Why a simple medical swab is in limited supply and the impacts of Covid-19 medical supply price gouging. 3. MHS Lab’s tests helped to identify the first senior care facility outbreak in Pennsylvania as a result of Covid-19.
Premo was able to secure a coveted Associated Press story, which allowed our client’s story to be told by outlets across the country. Our experienced media relations team also had our client featured by print, radio, and broadcast news outlets. As a result of our coverage, MHS Labs picked up several new senior home clients within one week’s time — ensuring more at-risk facilities and seniors are swiftly tested while growing their business.
A global CO2 extraction and equipment manufacturing company.
What Made Them Newsworthy
Thar Process had begun producing and mass distributing hemp-based hand sanitizer at a time where the public hadn’t been able to buy the sanitizing products at stores or online for weeks. Seeing a need, they were also dedicated to distributing the product to the homeless and to healthcare workers in the Pittsburgh area. In addition, the company is innovating by retrofitting their existing CO2 technology to perform sterilization of critical N95 masks.
Premo provided local media opportunities that included a one-on-one behind the scenes look at how the company was adapting its formulas and equipment to meet the need. We even provided visuals that included Thar Process’s president dropping off sanitizer to a local homeless shelter in his neighborhood — connecting the human and business side for the media. As a result, we received full local coverage and national media attention.
Premo was able to get the attention of a prominent Wall Street Journal reporter writing an article on how the Covid-19 crisis has encouraged companies to come up with creative ways to meet current demand. Our client was featured alongside Ford’s CEO and their work to get regulatory requirements met in order to begin sterilizing N95 masks is now in a major publication — bringing credibility to their effort which will need swift government approvals. Premo also achieved numerous print and broadcast features for our client.
An international veterinary telemedicine company.
What Made Them Newsworthy
The demand for VetNOW’s proprietary platform has skyrocketed in light of the Covid-19 situation, and it was allowing veterinary clinics to keep their doors open and helping pet parents remain safely at home. The company was also announcing a partnership with a global leader in animal health to help meet the growing demand for the product.
Premo focused on the human-interest side of the story, connecting reporters with veterinarians who are using the platform and pet owners who had benefited from the service.
Premo pitched a story idea to a Wall Street Journal reporter with whom we had worked with before and was able to secure an in-depth feature focusing on our client and their product. Interviews have just wrapped up and the article is expected to run in the next few days. Check back soon to read the full story!
When a crisis like the Coronavirus pandemic strikes, it’s important for companies to find an experienced team of strategic marketers to help them be heard in a chaotic 24/7 media landscape. MHS Labs, a certified full – service clinical laboratory offering traditional,...read more
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