Thoughtful insights into the world of PR and marketing.

Shaping Governance Messaging that Builds Corporate Brand

By Andrew Blum and Robert E. Swadosh Remember the Emotional Drivers With the 2017 proxy season well underway, it's important to remember that what you convey about corporate governance impacts far more than investors alone. It also has the potential to leverage the...

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PR to Pique Investor Interest

Author: Charles Crane, Premo Consultants Senior Consultant You don't have to be a Wall Street wizard to understand that companies that make more money are worth more to their shareholders.  A company that earns a billion dollars is going to be more valuable than...

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Finally: United’s CEO Gets Public Relations Right

Author: Joanna Doven, Premo Consultants CEO + Founder Carpool drop-off. Morning Cortado. Forbes Avenue traffic. It felt like a usual morning drive to the office. Eh, not quite. Listening to my usual local NPR station, where Trump policy talk takes the deafening shape...

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A New Media Landscape: Part 1

Author: Joanna Huss, Huss Group Founder + CEO https://youtu.be/m9qdCPOjoMc   An early-morning walk through any neighborhood tells the story: no bagged newspapers in driveways. People get their news online, choosing Facebook or other social feeds over traditional...

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