Thoughtful insights into the world of PR and marketing.
COVID-19 Crisis Communications: Can the Government and Your Institutions Do Better?
Do you remember a time in history when governors in multiple states ordered schools closed for weeks? I sure don’t. These are unprecedented times. As press secretary for a big city mayor, I worked for nearly a decade as the lead communicator during major crises:...
read moreMAKE YOUR MARKETING ‘FUTURE-PROOF’: DISCOVER TOP DIGITAL MARKETING BLIND SPOTS
In this three-part series by Premo CEO Joanna Doven and Vice President of Digital Services Jason Anthony, we’ll explore the most common digital marketing blind spots faced by clients in the retail, hospitality and nonprofit industries. If you’re in charge of marketing...
read morePREMO REBRANDS HISTORIC PITT BUILDING
PREMO ANNOUNCES NEW DOWNTOWN OFFICE AT UPSCALE, REBRANDED OFFICE + SOCIAL CLUB A message from our founding CEO: Today marks an important action in our journey: we’ve found a new home. After our recent rebranding and growth, where we’re now providing full-scale digital...
read moreHOW TO AVOID THE COMMON PITFALLS OF SUCCESSION PLANNING
Even the most carefully crafted transition of leadership will falter without a strategically executed communications plan. The transition of leadership or ownership of a company is extremely challenging to navigate. With 10,000 baby boomers reaching retirement age...
read moreWHEN AN INVESTOR’S ACTIONS THREATEN AN ENTIRE BRAND, SOUL CYCLE CEO GETS IT RIGHT
One of my favorite workout experiences occurs when I’m in New York City on business: SoulCycle. I’ll never forget the first time I tried it: I’m not overstating the impact when I say it was a true out-of-body experience. So while I’ve settled for my Peloton in lieu of...
read moreWhen a School Crisis Hits: Media, Law, School Experts Urge Proactive Planning at Premo’s Inaugural Thought Leadership Event
When the World Trade Centers collapsed on the morning of Sept. 11, 2001, Dr. Bart Rocco, then principal of a suburban Pittsburgh high school, was able to reassure the students in his building with a simple message: “You are safe.” Eighteen years later, the...
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