Thoughtful insights into the world of PR and marketing.
MAKE YOUR MARKETING ‘FUTURE-PROOF’: DISCOVER TOP DIGITAL MARKETING BLIND SPOTS
In this three-part series by Premo CEO Joanna Doven and Vice President of Digital Services Jason Anthony, we’ll explore the most common digital marketing blind spots faced by clients in the retail, hospitality and nonprofit industries. If you’re in charge of marketing...
read morePREMO REBRANDS HISTORIC PITT BUILDING
PREMO ANNOUNCES NEW DOWNTOWN OFFICE AT UPSCALE, REBRANDED OFFICE + SOCIAL CLUB A message from our founding CEO: Today marks an important action in our journey: we’ve found a new home. After our recent rebranding and growth, where we’re now providing full-scale digital...
read moreHOW TO AVOID THE COMMON PITFALLS OF SUCCESSION PLANNING
Even the most carefully crafted transition of leadership will falter without a strategically executed communications plan. The transition of leadership or ownership of a company is extremely challenging to navigate. With 10,000 baby boomers reaching retirement age...
read moreWHEN AN INVESTOR’S ACTIONS THREATEN AN ENTIRE BRAND, SOUL CYCLE CEO GETS IT RIGHT
One of my favorite workout experiences occurs when I’m in New York City on business: SoulCycle. I’ll never forget the first time I tried it: I’m not overstating the impact when I say it was a true out-of-body experience. So while I’ve settled for my Peloton in lieu of...
read moreWhen a School Crisis Hits: Media, Law, School Experts Urge Proactive Planning at Premo’s Inaugural Thought Leadership Event
When the World Trade Centers collapsed on the morning of Sept. 11, 2001, Dr. Bart Rocco, then principal of a suburban Pittsburgh high school, was able to reassure the students in his building with a simple message: “You are safe.” Eighteen years later, the...
read moreCrisis Communications Thought Leadership Event
IS YOUR SCHOOL DISTRICT PREPARED TO WITHSTAND A CRISIS?Premo Consultants are partnering with experts in the news media and legal counsel to provide an action-oriented workshop addressing the challenging new crises school districts and educational institutions are...
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