Shaping Governance Messaging that Builds Corporate Brand

By Andrew Blum and Robert E. Swadosh Remember the Emotional Drivers With the 2017 proxy season well underway, it’s important to remember that what you convey about corporate governance impacts far more than investors alone. It also has the potential to leverage...

PR to Pique Investor Interest

Author: Charles Crane, Premo Consultants Senior Consultant You don’t have to be a Wall Street wizard to understand that companies that make more money are worth more to their shareholders.  A company that earns a billion dollars is going to be more valuable than...

Why Your Business Needs A Social Media Strategy in 2017

In today’s world, social media is undeniably the most powerful resource for marketing and public relations. Your target audience most likely spends a significant time on social networks. Your dream customer could be scrolling down a Facebook feed at this moment. A...

Handling a crisis

Tips to managing events that threaten your organization, even if they loom large Any organization, no matter its size, can encounter a problem that requires crisis management. A crisis is something that threatens or hurts people and property, with potential to damage...

Mastering a News Conference

Take advantage of the opportunity to get maximum exposure by calling reporters together. When your company or organization has something newsworthy to announce, a news conference can give you the exposure you need with the ease of telling everyone at once. Such events...