Nonprofit Rebrand Case Study
New Logo and Graphic Design Theme
Since CAPSEA was already a well-known community institution, we wanted to achieve a brand refresh that showed CAPSEA was stepping into a new chapter, but also reflected the identity they have established over the last 40 years. We also wanted to incorporate the purple and teal color scheme that represented domestic violence and sexual assault awareness, but in a manner that was softer, more tranquil, and more modern.
The Premo team worked closely with CAPSEA’s staff to write new concise and impactful content and to create influential leave behind materials for key referral agencies.
With limited access to marketing support prior to the hiring of Premo, CAPSEA had very little to no content created to describe and promote their services. Premo’s team of talented writers got to work researching and interviewing staff members and volunteers to learn more about the organization and the many ways it was supporting survivors of domestic abuse and violent crimes. We started from the ground up – identifying in great detail what content was needed, how it should be organized, who would be the best resource to interview, how the content could be used, and more.
A User-Friendly, Modernized Website
The new website included an updated site structure, a new design theme, fresh content, and improved contact forms to improve communications with the CAPSEA team. The new website prioritized the key purposes for the website: to tell CAPSEA’s story, to connect victims with resources quickly, to communicate the diverse services that CAPSEA offers, and to encourage volunteer involvement and donations.
Public Relations Support
The Premo team of PR experts worked with CAPSEA leadership to draft a press release announcing CAPSEA’s new rebrand, as well as its historic increase in demand for its services during the COVID-19 crisis, and its request for support from the community to recoup lost donations as a result of canceled fundraising events during the pandemic. A targeted media list and impactful pitch led to coverage in multiple print publications throughout Elk and Cameron Counties, as well as radio stations. Premo is continuing to support CAPSEA’s PR efforts and recently scheduled a call with the Wall Street Journal to discuss domestic abuse trends during the pandemic.