Teacher strike case study
What the district says about Premo
“Premo’s consultants get the big picture and have remarkable relationships with the media and key stakeholders; something you need when dealing with an inflammatory issue such as a school strike.”
– Ira Weiss, renowned solicitor for several school districts
In addition to communicating what the district was offering, Premo also created talking points for all public-facing members of the district’s negotiation team, including the solicitor and superintendent. They were able to express consistent messaging without sounding robotic or as though they were “sticking to the script.” Rather than disparaging the teachers, which would have had an inflammatory effect on union members and possibly the public, the district representatives commended teachers and highlighted all the district accomplished under the new superintendent’s leadership.
SOCIAL MEDIA MANAGEMENT
Premo simplified key messages in order to make them absorbable for a social media audience. We worked within legal parameters to ensure there was a social media presence and message as well as monitored parent and union pages for rumor control, responding as needed to the most egregious claims.