Stories aren’t simply broadcast anymore; they’re shared.
MEDIA INFLUENCING & TARGETING
We believe that creating valuable relationships, with media and others, gives organizations a competitive edge. After we craft your story pitches or press event, we research media outlets and social influencers who are most likely to care about your story. And after we define these targets, we get creative on how best to reach them. Each outlet is unique in terms of its decision-makers, and we make sure that we reach the person who will influence coverage. The result? We create our “hero” list of publications and pitch your unique story exhaustively.
Key questions we ask during this process include:
Which media does your number one stakeholder or target read, watch or listen to?
Who will be your key spokesperson(s) and does this person need media training?