Thoughtful insights into the world of PR and marketing.
Author: Sandra Tolliver, Huss Group Senior Associate Passion is the lifeblood of your nonprofit: the passion you and your colleagues share for the mission, the passion of your clients for your organization’s services, and the passion of your donors for the dynamic,...read more
Author: Joanna Huss, Huss Group Founder + CEO https://youtu.be/m9qdCPOjoMc An early-morning walk through any neighborhood tells the story: no bagged newspapers in driveways. People get their news online, choosing Facebook or other social feeds over traditional...read more
In today’s world, social media is undeniably the most powerful resource for marketing and public relations. Your target audience most likely spends a significant time on social networks. Your dream customer could be scrolling down a Facebook feed at this moment. A...read more
Tips to managing events that threaten your organization, even if they loom large Any organization, no matter its size, can encounter a problem that requires crisis management. A crisis is something that threatens or hurts people and property, with potential to damage...read more
How to look and sound your best during a TV or smartphone interview A first-time interview with television camera rolling can be intimidating, with a harsh light warming your face and boom mic picking up every aside. You might try to recall interviews you’ve seen, and...read more
Take advantage of the opportunity to get maximum exposure by calling reporters together. When your company or organization has something newsworthy to announce, a news conference can give you the exposure you need with the ease of telling everyone at once. Such events...read more