Handling a crisis

Tips to managing events that threaten your organization, even if they loom large Any organization, no matter its size, can encounter a problem that requires crisis management. A crisis is something that threatens or hurts people and property, with potential to damage...

Mastering a News Conference

Take advantage of the opportunity to get maximum exposure by calling reporters together. When your company or organization has something newsworthy to announce, a news conference can give you the exposure you need with the ease of telling everyone at once. Such events...

Managing an Editorial Board Visit

Invited to speak with an editorial board? Follow these rules of thumb to avoid pitfalls: Many politicians, civic leaders, CEOs and others eagerly agree to meet with a newsroom editorial board and then wonder, “What have I walked into?” Often it’s a room with editors...